320% Connect Rate Improvement: From 8% to 34%

The Challenge

After three years of growth, the SaaS company had accumulated 47,000 phone contacts in their CRM—but outbound calling was producing dismal results:

• Only 8% of calls connected to a live person
• Thousands of numbers were landlines that couldn't receive SMS or mobile calls
• Many numbers were disconnected or reassigned
• The team had no way to identify DNC-registered numbers, creating compliance risk

The sales team was wasting hours dialing dead numbers. Morale dropped and the pipeline stalled—not because of bad reps, but because of bad data.

The Solution

The company uploaded their full CRM phone list to Clean Leads 365's DNC Cleaner:

• Landline removal: Identified and flagged 12,400 landline numbers
• DNC scrubbing: Removed 3,200 Federal and State DNC-registered numbers
• Invalid number detection: Flagged 2,800 disconnected or invalid numbers
• Deduplication: Removed 1,100 duplicate entries

The Results

After scrubbing, the sales team was left with 28,500 clean, mobile, callable numbers:

With a clean list, the sales team could now focus exclusively on reachable prospects— resulting in more conversations per day and a dramatically healthier pipeline.

Key Takeaways

• CRM phone data degrades quickly—regular scrubbing is essential
• Removing landlines alone can double connect rates for outbound teams
• DNC scrubbing eliminates compliance risk before it becomes a problem
• Clean data means reps spend time selling, not chasing dead numbers