Interactive Tool
Insurance Lead ROI Calculator
Calculate your cost per acquisition, total revenue, and ROI percentage. Adjust inputs to scenario-plan your lead spend.
Calculator
Calculate Your Lead ROI
100%
ROI
Break-even+
$5,000
Total Spend
20
Policies Sold
$10,000
Total Revenue
$250
Cost Per Acquisition
Optimization
Tips to Improve Your ROI
Questions, answered plainly
It depends on the product line, but generally an ROI above 200% (meaning you earn $2 for every $1 spent) is considered strong. Many top-performing agencies target 300–500% ROI on their lead spend.
CPA = Total Lead Spend ÷ Number of Policies Sold. For example, if you spend $5,000 on 500 leads and close 50 policies, your CPA is $100 per policy.
This calculator provides estimates based on the inputs you provide. Actual results may vary based on lead quality, follow-up speed, sales skills, product type, and market conditions.
Focus on three levers: (1) improve conversion rate through faster follow-up and better sales process, (2) reduce cost per lead by optimizing sources, and (3) increase average revenue per sale through upselling and cross-selling.
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