Compliance Guide
TCPA Compliance Checklist for Insurance Agents
A practical, step-by-step guide to keep your telemarketing campaigns compliant and avoid costly fines.
Why It Matters
Why TCPA Compliance Matters
The Telephone Consumer Protection Act regulates how businesses contact consumers via phone and text. For insurance agents who rely on outbound calling, violations can result in devastating financial penalties and reputational harm.
"TCPA lawsuits have resulted in settlements exceeding $1 billion collectively. A single class-action can cost an agency millions."
Non-compliant calls: 10,000
$5M
Standard penalty
$15M
Willful violations
Risk Level
Calculating...
Regulations
Key TCPA Rules & Regulations
The table below summarizes the core TCPA requirements and the specific actions insurance agents must take to comply.
| Requirement | Action for Agents |
|---|---|
| Prior Express Written Consent | Use compliant opt-in forms with clear disclosures |
| National DNC Scrubbing | Scrub lists every 31 days against FTC registry |
| Internal DNC List | Honor opt-outs within 30 days; maintain for 5+ years |
| Calling Hours | Call only 8 AM – 9 PM in consumer's local time |
| Caller Identification | State name, company, and callback number |
| Opt-Out Mechanism | Provide automated opt-out for pre-recorded calls |
| Record Retention | Keep consent/opt-out records for 5+ years |
Source: FCC TCPA Consumer Guide
Consumer Name
Jane Smith
Step by Step
TCPA Compliance Checklist
Obtain Prior Express Written Consent
Collect clear, documented consent before placing autodialed or pre-recorded calls. Consent must be voluntary and specific to your organization.
Scrub Against the National DNC Registry
Download and cross-reference the FTC's National Do-Not-Call Registry before every campaign. Update your suppression list at least every 31 days.
Maintain an Internal DNC List
Honor all consumer opt-out requests within 30 days and keep an internal list of numbers that have requested no further calls.
Respect Calling-Hour Restrictions
Only place calls between 8:00 AM and 9:00 PM in the consumer's local time zone. Some states have stricter windows.
Identify Yourself and Your Company
Provide your name, your company's name, and a callback number at the beginning of every call.
Offer an Opt-Out Mechanism on Every Call
Give consumers an easy way to opt out during the call. For pre-recorded messages, include an automated opt-out option.
Record-Keep All Consent and Opt-Outs
Maintain records of consent forms, timestamps, and opt-out requests for at least five years to defend against potential claims.
Audit Your Lead Vendors
Verify that every lead vendor you purchase from collects TCPA-compliant consent. Require contractual representations of compliance.
Train Your Sales Team Regularly
Conduct quarterly compliance training so agents understand current rules, scripting requirements, and record-keeping obligations.
Review State-Level Telemarketing Laws
Many states impose additional restrictions (stricter hours, registration requirements, etc.). Ensure you comply with both federal and state rules.
⚠ Risks
Penalties & Case Examples
$500
Per violation
$1,500
Willful violations
Even small operations can face massive exposure. An agency that makes 10,000 non-compliant calls could face up to $5 million in statutory damages — or $15 million for willful violations.
Notable cases include multi-million-dollar settlements against health insurance marketers who failed to scrub against the DNC registry or obtained insufficient consent.
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Best Practices
Ongoing Compliance Tips
FAQ
Frequently Asked Questions
Need TCPA-Compliant Leads?
Every lead from Clean Leads 365 is scrubbed against federal and state DNC registries. Focus on selling, not compliance headaches.
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