Articles by Sarah Jenkins
The Funnel Melted Into a Loop: How B2B Buyers Actually Buy in 2026
A Vogue-style editorial deep dive into the new B2B buyer loop—plus a practical playbook, visuals, and a downloadable audit worksheet.
The Outreach Buyers Don't Avoid: Relevance Engineering for Cold Email and Calls
A narrative playbook for outreach that doesn't feel like spam—plus an interactive message builder and shareable swipe file.
What Is the Do Not Call Registry? Everything You Need to Know
A complete guide to the National Do Not Call Registry—how it works, who it applies to, and how to stay compliant while running outbound campaigns.
State DNC Lists vs Federal Registry: What's the Difference and Why It Matters
Understand the key differences between state Do Not Call lists and the federal registry, and why scrubbing against both is essential for compliance.
TCPA Cell Phone Calling Rules: What You Can and Can't Do in 2026
A clear breakdown of TCPA rules for calling cell phones—autodialer restrictions, consent requirements, and what the latest FCC rulings mean for your team.
Internal DNC List vs National Registry: Do You Need Both?
Why maintaining an internal Do Not Call list alongside the national registry is a compliance requirement—not a nice-to-have.
Consent Forms That Actually Protect You: TCPA-Compliant Templates
What makes a consent form legally bulletproof under TCPA—plus downloadable templates you can use today.
Mobile vs Landline Leads for Insurance: Which Performs Better?
A data-driven comparison of mobile and landline leads for insurance agents—contact rates, compliance considerations, and ROI.
Lead List Quality Metrics: How to Score Your Data Before You Dial
The key metrics for evaluating lead list quality—contact rate, freshness, DNC overlap, and more—before you spend a dollar on outreach.
The Anatomy of a Clean Lead: What Every CSV Field Means
A clean lead isn't just a phone number. It's 12 specific fields, each telling you something different.
Real-Time vs. Aged Leads: Which Converts Better for Insurance?
Real-time leads cost 5–10x more. But aged leads cost more in agent time. Here's the math.
Lead Freshness: Why a 6-Month-Old Lead Behaves Completely Differently
The approach, the script, and the expectations all need to change as leads age.
How to Build a Multi-Touch Follow-Up Sequence for Insurance Leads
One call is never enough. Here's the 14-day, 8-touch sequence that converts leads other agents gave up on.
How to Handle 'I'm Already Covered' — The Most Common Insurance Objection
'I'm already covered' is where most sales go to die. Here's why it's actually the beginning.
How Many Times Should You Call an Insurance Lead Before Giving Up?
The data says you're giving up too early. Here's exactly how many attempts to make.
Why Your Calls Show as 'Spam Likely' — And How to Fix It
If your outbound number is flagged as spam, live prospects aren't answering. Here's how to fix it.
How to Handle the 7 Most Common Insurance Sales Objections
Most objections are not rejections — they are requests for more information or reassurance.
Lead Exclusivity Explained: Shared vs. Exclusive vs. Semi-Exclusive
What each exclusivity model means and the decision framework for which fits your operation.
What the FCC's 2025 One-to-One Consent Rule Means for Insurance Agents
FCC 23-107 changed the consent landscape more than any regulation in a decade.
Medicare Supplement Rate Increases: How to Turn Carrier Problems Into Conversion Opportunities
When a carrier raises Medigap premiums, frustrated policyholders become your most qualified prospects.
How to Use Call Recording to Improve Your Insurance Sales Team
Systematic coaching from call recordings produces 12-18% improvement in quote rate within 90 days.
Cross-Selling Medicare and Final Expense to the Same Demographic
The age 65-75 demographic overlaps perfectly — here's how to sequence the cross-sell correctly.
How to Use AI Tools in Your Insurance Sales Operation Without Replacing the Human Element
AI tools can automate the work around the sale without replacing the conversation. Here's where AI fits and where it doesn't.
Dental and Vision Insurance Leads: The Add-On Sale That Builds Loyalty
Low premium, low objection, high retention — the most overlooked cross-sell in insurance.
Final Expense vs. Guaranteed Issue vs. Simplified Issue: Which Fits Which Prospect
Match the product to the prospect's health profile in the first qualifying conversation.
The Insurance Agent's Master Checklist: Everything You Need for a Professional Operation
The complete operational reference — from list purchase to policy close to renewal follow-up.
How Rural Insurance Markets Differ — and Why They Convert Better
Rural prospects answer at higher rates, face lower competition, and convert better than urban leads.
How to Handle Competitive Intelligence: What Your Best Competitors Are Doing
Systematically learn from your competitors to sharpen your own operation.
How to Build a Consistent Lead Pipeline That Doesn't Depend on You
Build systems that generate qualified prospects with or without your daily involvement.
Insurance Agent Onboarding: The 30-Day Framework
The first 30 days determine whether a new agent becomes a productive long-term team member or a turnover statistic.
Medicare EOB Review: Turn Confusion Into Sales
When a client shows you their EOB, you have an opportunity to demonstrate value and identify real coverage gaps.
Long-Term Care Insurance Leads: The Agent's Guide
LTC is the largest uncovered financial risk most families face — $100K+ per year — and the most underworked product.
How Bad Lead Data Slows Down Sales Teams
Understand how poor lead data creates operational drag across sales organizations — from wasted dials to dirty CRMs and frustrated reps.
What Every Insurance Agent Needs to Know About TCPA Compliance in 2025
TCPA fines have reached record levels. This guide covers what every insurance agent needs to understand before dialing a single number.